Emma Chamberlain poses for the GANNI x Levi’s Campaign
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GANNI and Levi's have collaborated once again, and put together their third collaboration with a campaign starring Emma Chamberlain. The new collection was announced after the Danish brand’s show at Copenhagen Fashion Week for the Spring/Summer 2023 season, and was presented on the runway as a see now, buy now preview. The collection takes inspiration by nature, and is titled 'Grow Up.' Offering eight styles that are made with at least 55% certified organic cotton and natural dyes, the collection stays in sync with GANNI's sustainability efforts. Some of the designs of the collection include a yellow dress, as well as a denim halter neck top styled with a maxi-length skirt.
GANNI’s creative director Ditte Reffstrup shared in a press release: “I can’t believe this is our third collaboration with Levi’s, it’s such a testament to the power of working together! We have been aligned on our visions from the very beginning and we continue to grow and learn from each other. The collection is a perfect mix of signature Levi’s and GANNI elements and I love the humor-infused campaign.”
The latest GANNI x Levi’s collection is now available at a market-inspired pop-up in Copenhagen, and will be followed with global release on August 18th.
