Beyonce looks glam for the Tiffany & Co. Lose Yourself in Love 2022 Campaign

Tiffany & Co. collaborates once again with superstar Beyoncé for the jeweler’s Lose Yourself in Love Campaign. The songstress is a vivacious vision as she dolls up in glamorous ensembles, lensed by Mason Poole. The campaign celebrates the importance of being oneself, not apologizing for one’s actions, and being open to life’s possibilities. Wearing pieces from the Tiffany T, HardWear, Knot, and Lock collections, the acclaimed star poses on location at Hangar Studios in Los Angeles. The jewelry was paired with form-fitting clothing pieces by stylists Marni Senofonte and Patti Wilson. In 2021, Beyoncé and JAY-Z also fronted the About Love campaign from Tiffany & Co.

I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals. - Beyonce

In one campaign, Beyoncé can be seen showing off a gold coat and an array of sparkling pieces, while a different photograph highlights the Renaissance singer in a close-up shot, wearing a linked necklace and bracelet set. She also wears a black latex number that is styled with sparkling jewels, and along with the still photographs, the Lose Yourself in Love marketing campaign will also include a film that will be launched on October of 2022.

“An exploration of fearless creativity. “LOSE YOURSELF IN LOVE” embodies the beauty of self-love and empowered elegance. Beyoncé is an inspiration to so many because she embodies these qualities. We are honored to continue our partnership for the second year in a row and usher in an exciting new era of love,” states Alexandre Arnault, Executive Vice President of product & Communications.