Emma Chamberlain stars in the Levi’s Gold Tab Campaign

Social media influencer Emma Chamberlain is enlisted by denim brand Levi as the face of its Gold Tab Campaign. Inspired by retro fashion, specifically that of Northern California in the 1970s and 1980s, the collection offers an array of designs, all highlighted by the blonde, who is also a native California girl. Emma Chamberlain, who previously starred in the GANNI x Levi’s campaign, is a charm in the Levi's Gold Tab designs that include hoodies, tank tops, shorts, and sweatpants, and many more pieces. Famous locations like Santa Cruz, Humboldt, and Point Reyes are printed on bright pieces, and seen in the shoot, Emma wears a green sweatshirt that is tied over her shoulders, a blue tank, and orange pants in one of the images. In another photograph, the influencer can be seen on a hiking trail, clad in an oversized red shirt and blue shorts.

Our new collection of everyday essentials—a little bit collegiate, a lotta bit stylish. Inspired by the outdoors-is-indoors lifestyle of Northern California—in hella-soft, super-peached French cotton terry and other feel-good fabrics. Made to layer and love. - Levi’s