SKIMS launches an expanded Bra category with star-studded Campaign

SKIMS has fast become a popular and much sought-after brand, and its has now launched its expanded Bra category. Presented with a star-studded campaign, photographed by Vanessa Beecroft starring Brooke Shields, Cassie, Becky G, Chelsea Handler, Indya Moore & Juliette Lewis, the category unveils three new collections created with styles and solutions that will cater to the needs of every woman. The campaign also enlists a large cast of women from diverse backgrounds, highlighting the bra collection which is all about weightless comfort and shape. Kim Kardashian, founder of SKIMS, aims to celebrate the universal appeal of her multi-million dollar brand SKIMS, and achieve the feeling of being comfortable in your bra, while also getting the desired support.

We want all women to feel comfortable in their bras, but more importantly, confident. This is SKIMS biggest campaign yet, and I couldn’t be more honoured to have worked with the amazing women who brought it to life. Confidence starts within, and with this campaign, we are bringing all women together to celebrate all bodies and individuality. – Kim Kardashian

The expansion from SKIMS introduces three new bra collections including the Naked Collection, the No Show Bra collection, and the Weightless Bra collection. Each design is unique, and is crafted with the new revolutionary fabrications that are engineered to flatter, shape, and smooth, giving a comfortable look and feel. Many women feel the urge to immediately take off their bra when getting home, and for this, SKIMS has promised to bring unparalleled levels of comfort by launching bras that feel like you’re wearing nothing at all, while getting all the support you need for your bust.