Ukrainian Lingerie Brand Zhilyova Launches the Genesis Collection

Ukrainian lingerie brand Zhilyova launches its latest collection called Genesis, the campaign of which imagines a prophetic vision of its native country’s future. Photographed months before Russia’s barbaric invasion of Ukraine, the selection of alluring and seductive designs of lingerie, inducing bras and lacy bodysuits are highlighted in a fantasy world, complete with lush trees, celestial planets and dusky deserts. Genesis inspires to find strength in our found families, the tribes filled with those who see and support one another.

“Genesis is our loud manifesto that shows we are ready to overcome anything on our path, becoming stronger and wiser with every step,” Zhilyova shares in an exclusive press release. She continues, “When we were working on the idea of the campaign with photographer Natalia Ivanova, we wanted to create a vision of learning how to work and live together for a better tomorrow. In the midst of an outrageous invasion of Russia into Ukraine — this message appears to have a much more symbolic meaning.”

The designs of the collection include romantic crimson balconette and plunging bras, styled with show-stopping garter belts, along with long-sleeved sheer bodysuit that have a flirtatious front keyhole for more drama. Coquettish lilac thigh holsters have delicate strappy ties down the leg, and more pieces from the collection include high-neck bodysuits with feminine floral embroidery, which can even be incorporated with your daily pair of jeans or mini-skirt.