Max Mara Fall/Winter 2022 Campaign

Fashion brand Max Mara goes warm, chic and cozy with its Fall/Winter 2022 Campaign. Starring models Jessica Stam, Maty Fall, Rianne v...

Fashion brand Max Mara goes warm, chic and cozy with its Fall/Winter 2022 Campaign. Starring models Jessica Stam, Maty Fall, Rianne van Rompaey, and Sherry Shi, the studio-shot campaign is photographed by Ethan James Green, the campaign highlights teddy bear coats, colorful knitwear, and wide-leg pants. The designs of Ian Griffiths are styled in a monochromatic manner by Tonne Goodman, with hues of caramel brown, fiery red, and ivory white giving beautiful pops of colours.

In one of the shots, Jessica Stam turns up the charm in a white blouse with buttons and pleated pants, while Rianne van Rompaey wears a turtleneck underneath a fluffy brown coat tied at the waist for another campaign photograph. Sherry Shi is also seen in the shoot, wearing a sweater made of mohair and a skirt made of teddy fabric.

The new Fall/Winter 2022 campaign and collection feature a series of warm knits, striking motifs, and strong silhouettes in the iconic #MaxMaraTeddyBear fabric. The playful contrasts of texture and volume stay true to Max Mara’s promise of chic, modern dressing. - Max Mara

Hairstylist Lucas Wilson has worked on the models’ hair for the shoot, and Kanako Takase has given them a flawless makeup look. The fashion brand recently released the Weekend Max Mara autumn 2022 campaign starring Taylor Hill.