Loewe Pre-Spring 2023 Campaign

Luxury fashion house Loewe, under the visionary helm of Jonathan Anderson, puts together its Pre Spring/Summer 2023 Campaign, photographed by Jurgen Teller. Starring Luca Guadagnino, Sandy Powell, Taylor Russell, Tang Wei, Leo Wu, Chloë Sevigny, Naomi Ackie, the artist Roni Horn, model Jeanne Cadieu, singer Yeri, and performer Mari Natsuki, the campaign treats the models as living sculptures.

The cast, as sculptures, interacts with the upcoming collection, and not just simply wears the ensembles and accessories. The collection and the campaign portray individuality, personality and swagger, and the protagonists highlight iconic Loewe bags including the Puzzle, the Puffer Goya, and styles from the new Chinese Monochrome collection.

Posing as living sculptures, the protagonists interact with iconic LOEWE bags such as the Puzzle, the Puffer Goya, and styles from the new Chinese Monochrome collection. Wearing pieces from the collection—a mixture of sport influences, humongous sculptural volumes and blunt surrealism—they look straight into the camera, insouciantly interacting with the viewer. Teller’s harsh, unapologetic gaze and taste for the absurd charges the shots with a twisted sense of humor, multiplying the facets to LOEWE’s prismatic identity. – from LOEWE.

The brand’s latest collection is one of Anderson’s most adventurous to date and brings the playful character of the fashion house to light. The campaign is almost humorous, focusing on Loewe's disdain for taking life seriously, but makes a strong presence of its craftsmanship and exquisite pieces.