Madelaine Petsch poses for Bamboo Underwear as new ambassador

Wearing a plaid jacket, Madelaine Petsch fronts Bamboo Underwear campaign

Actress Madelaine Petsch has been named as an ambassador for Bamboo Underwear, and she will be the first celebrity spokesperson for the Canadian company. Photographer Sam Dameshek has lensed the gorgeous actress in a series of smoldering photographs for the brand's new campaign, and the red head will serve as Bamboo Underwear's latest representative from now until 2023.

Seen in the campaign, in one of the photos, Madelaine is dressed in a pair of blue jeans and a black bra and thong. In another image, she shows off her taut abs wearing a green lingerie set paired with a plaid top. Bamboo Underwear is a company that manufactures comfortable underwear made from bamboo viscose of the highest possible quality. The material is also touted to be four times softer than cotton and has breathable, moisture-wicking, and temperature-regulating properties.

I’ve been a fan of Bamboo for a long time so I’m very excited to be working with them now! - Madelaine Petsch

“Madelaine Petsch is an incredibly talented actress and we are thrilled to have her as the face of Bamboo Underwear,” states Mathieu Landry-Girouard, Bamboo Underwear Co-Founder. “Madelaine really embodies the confidence and strength that our product helps people to feel, and we are excited to share all that this new collaboration will bring.”