Arket Forever Yours Holiday 2022 Campaign

Fashion brand Arket is known for its contemporary and sustainable designs, and now unveils its Holiday 2022 Collection. Launching its new designs with a campaign titled Forever Yours, starring the alluring and gorgeous Isabella Emmack, lensed by photographer Janneke van der Hagen, Arket offers a lot of sparkle and shine. In charge of styling for the campaign was Nike Sofia Amorina, with art direction from Sara Hernandez, and Isabella highlights Arket's languid silhouettes, knitwear, partywear pieces and accessories that add bling. For the shoot, beauty is the work of hair stylist Kasper Andersen, and makeup artist Regina Törnwall. Arket is owned by H&M, and is a premium brand that targets audiences looking for pieces between mid-priced and luxury.