Benetton Spring/Summer 2023 Campaign

Benetton's Spring 2023 Campaign is a vibrant burst of dynamic clothing, and is created by the style aesthetic of creative dire...

Benetton's Spring 2023 Campaign is a vibrant burst of dynamic clothing, and is created by the style aesthetic of creative director Andrea Incontri. The latest campaign elevates the brand's fashion forward identity, and is lensed by acclaimed fashion photographer Giampaolo Sgura. With the styling works of Jakob K., top models Rianne van Rompaey and Selena Forrest pose against a striking grey background, and highlight the latest collection which blends realism with fiction, with the brand's signature color palette.

The Benetton Spring 2023 Campaign celebrates the fun and playful youthful pop style, with nostalgic 70s shades. Classic horizontal stripes are paired with fruit accents, including apples, pears, and cherries. The fruit-inspired motifs stand out on jerseys and cardigans, bags, and hats, and urns up the charm.

The creative combinations on the designs are unique, and instantly catch the eye. The Benetton Spring 2023 Collection is also presented in a video advert, in which fruit takes on intriguing and captivating forms, like musical instruments emitting bright colors. The collection's blend of classical motifs with whimsical details make it an unforgettable experience.