BTS’ Jungkook Is Calvin Klein’s Hot New Ambassador

Jungkook of BTS becomes Calvin Klein's new face! Catch the K-pop icon in classic CK Jeans & Underwear for Spring 2023.

American fashion brand Calvin Klein has announced its newest ambassador - BTS member Jungkook. The K-pop sensation will front campaigns for Calvin Klein Jeans and Calvin Klein Underwear, and will make his debut for the brand in the Spring 2023 Campaign. Photographed by Park Jong Ha, the campaign has the BTS star wearing the brand’s signature styles, including the ’90s Straight Denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket and Relaxed Fit Logo Tee.

Talking about the announcement, Calvin Klein’s Chief Marketing Officer, Jonathan Bottomley, said “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jung Kook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.”

Stating similar excitement, Jungkook added, “I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.”