Jimin, Zoë Kravitz & Gal Gadot Pose for Tiffany & Co. Campaign

BTS member Jimin marks his first campaign for Tiffany & Co. since being announced as an ambassador, and stars alongside fellow spokesmodels Zoë Kravitz and Gal Gadot in a new shoot. The luxury jeweler’s latest campaign is titled, “This is Tiffany,” and is shot by Hyeawon Kang in South Korea. Jimin is seen showing off the Tiffany T rose gold rings and a bracelet, bringing his own unique charm to the shoot.

“I am excited to join the Tiffany & Co. family with two iconic collections. The HardWear and T Collections are a pinnacle expression of luxury,” Jimin said of the campaign in a statement.

Kravitz and Gadot were photographed for the campaign by Craig McDean, with styling by Malina Joseph Gilchrist.

“Working with Tiffany has been a dream come true. I love how everything can be styled in so many different ways. Jewelry is so personal and it’s amazing to see how individuality can shine through each collection,” Kravitz said of the campaign.

Gadot added: “As a long-term friend of the House, I am proud to represent the Tiffany T collection in the campaign; a collection inspired by the connections we feel but cannot always see.”

The jeweler is set to reopen its historic Fifth Avenue store later this month following a detailed renovation. The new campaign is a reflection of how Tiffany jewelry offers a certain level of freedom and individuality, and will launch globally on Monday in both print and digital formats.

“Our ‘This Is Tiffany’ campaign is an authentic homage to individual style. We may make the jewelry but it’s house ambassadors like Zoë, Jimin and Gal who give meaning to the collections and make our pieces all their own,” Alexandre Arnault, executive vice president for product and communication, said of the campaign.