Blackpink Takes Adidas Back in Time with the Retro-inspired 'Home of the Classics' Campaign

Blackpink, the renowned K-pop group, is embracing a nostalgic vibe as they take center stage in Adidas' captivating "Home...

Blackpink, the renowned K-pop group, is embracing a nostalgic vibe as they take center stage in Adidas' captivating "Home of the Classics" campaign.

The campaign, unveiled in May, features a commercial and promotional photos shared on Adidas Korea's Instagram account. The images showcase the group donning apparel and sneakers from the collection, perfectly capturing the retro essence.

One striking photo showcases Blackpink wearing the iconic Adidas Campus 00 shoes, known for their rubber sole, suede upper, and the brand's signature aerated three stripes.

Another captivating shot presents Jisoo, a member of the group, sporting the Adidas Forum Low shoes and the Adicolor Classics three-stripes Short Wrapping skirt. The sneakers exude an '80s attitude with a leather upper, lace closure, and a removable strap.

The commercial, released on May 9, masterfully transports viewers to a throwback-themed setting, complete with an old radio, bubble lamps, and a vintage arcade machine, as Blackpink effortlessly embodies the classic theme.

"Welcome to our home," Jennie warmly greets at the beginning of the commercial, setting the tone. "A place with no rules," Jisoo playfully adds. "Just be yourself and have fun," Lisa joins in, while Rosé confidently concludes the ad with a resounding statement: "Be loud! We don't have neighbors."

Blackpink continues to make waves in 2023, with their powerful presence. In April, they headlined the prestigious Coachella Valley Music and Arts Festival, captivating audiences with their performances adorned in outfits crafted by Mugler and David Koma. The Adidas campaign joins an impressive lineup of collaborations with other renowned brands, including Puma, Pepsi, Samsung, and Oreo.

Individually, the talented members of Blackpink have also made significant strides in the fashion industry. Rosé proudly serves as a global ambassador for the esteemed French fashion house Saint Laurent, while Lisa represents luxury jeweler Bulgari as a brand ambassador. Jennie takes on the role of an ambassador for the iconic brand Chanel, and Jisoo shines as an ambassador for the prestigious jewelry maison, Cartier.