Chanel presents a spectacular Cruise 2024 Collection in LA

Chanel Cruise 2024 Collection in Los Angeles

Approximately 16 years ago, Chanel's second-ever cruise show was held in Los Angeles. The event was a breathtaking demonstration of the brand's influence, with models strutting down the runway that wrapped around a Santa Monica airplane hangar. Fast forward to the present, and Chanel has outdone itself with its resort 2024 show at the Paramount Studios lot. Famous faces such as Margot Robbie, Kristen Stewart, and Marion Cotillard lit up the front row, while Snoop Dogg gave a post-show performance. Outside the venue, members of the Writers Guild of America urged show-goers to support their cause.

The event was a tribute to Chanel's Hollywood connections. Coco Chanel designed clothing for movies in the 1930s, and Karl Lagerfeld's 36-year tenure at the fashion house strengthened its ties to cinema. The show's hundreds of guests received their own mini version of the billboard, with their names featured in top billing, emphasizing Chanel's "everyone is a star" message.

The collection was inspired by the Venice Beach boardwalk, a hotspot for fitness enthusiasts, beachgoers, and stunning sunsets. The sporty vibe featured leg warmers, wedge heel sneakers, running shorts, and swim tanks, mixed with the occasional skateboard, reflecting a more youthful approach to fashion. The collection was designed by artistic director Virginie Viard, who has brought a feminine and youthful touch to the brand since 2019. The resort collection is versatile and can be worn on any occasion, from a day out in the sun to a red carpet event.

Chanel's 30,000-square-foot store, its biggest in the U.S., recently opened on Rodeo Drive. The brand's decision to hold the resort show in Los Angeles was a strategic move to leverage its Hollywood connections. Chanel was also involved in the Met Gala in New York, which celebrated Lagerfeld's decades-long career. Overall, the resort 2024 show was a stunning display of Chanel's brand power and its ability to create synergies across industries.