HomeAd CampaignPrada

PRADA Enlists Scarlett Johansson for a Mesmerizing Campaign Featuring the Galleria Collection

Experience the allure of PRADA's Galleria Collection, mesmerizingly showcased by Scarlett Johansson. Explore luxury redefined now!
PRADA Enlists Scarlett Johansson for a Mesmerizing Campaign Featuring the Galleria Collection

MILAN - PRADA's chief executive officer, Andrea Guerra, recently highlighted the significance of leather goods as a symbol of the brand's history and future. The company reported record-breaking quarterly sales of over 1 billion euros, attributing part of its success to the development of iconic products that resonate with consumers. One such product is the Galleria bag, initially introduced in 2007 and now celebrated through a compelling campaign featuring Scarlett Johansson as the face of PRADA for the first time. The campaign was art-directed by the talented Venezuelan-American artist Alex Da Corte.

During an interview with WWD, Da Corte revealed that PRADA approached him while he was on a lecture tour in the United States, discussing "the Glass Age." This prompted him to delve deeper into the subject. Da Corte explained that the Glass Age began in 1918 with the invention of the Bicheroux Process, which eliminated previous limitations on the size of glass sheets. This breakthrough gave rise to a period where our desires are reflected and magnified through glass. Glass has played a significant role in showcasing objects of desire, from the grand shopping arcades of Europe to the screens in our pockets. Da Corte's creative exploration drew from images spanning the past 150 years, focusing on the concept of the body and its reflection.

The Galleria bag holds a special meaning in this narrative, as its name pays homage to PRADA's iconic flagship store located in Milan's luxury shopping arcade, Galleria Vittorio Emanuele II. The bag, known for its sleek and functional design, has become a signature piece in PRADA's collection.

In the campaign, Johansson skillfully embodies different identities, showcasing her versatility as an actress. Her transformations are accentuated by different hairstyles and looks, adding a dynamic element to the visuals. Johansson expressed her excitement about collaborating with Da Corte, stating that she had long admired his work but never imagined having the opportunity to work with him. She described the experience of performing within Da Corte's art-inspired environment, created based on PRADA's color story and aesthetic, as exhilarating and unique.

Iconic Collaboration: Scarlett Johansson Fronts PRADA's Galleria Collection Campaign

Color, a recurring theme in Da Corte's art, takes center stage in the campaign's photos. Drawing inspiration from Pop and Surrealism, the images feature a set adorned with windows, stairs, tables, mirrors, and, of course, the Galleria bag itself. The bag has been reimagined by co-creative directors Miuccia Prada and Raf Simons, showcasing their distinctive vision and design.

PRADA Unveils Stunning Campaign Starring Scarlett Johansson and the Galleria Collection

Accompanying the visuals are the words, "Our love is reds and yellows and blues and greens, Our love is lavender and browns and golds and greys." Johansson also speaks these words in a short video, further enhancing the evocative and artistic nature of the campaign.

While Da Corte is known for his diverse body of work, spanning video, performance, installation, painting, and sculpture, this marks his first project in the realm of fashion. Despite confessing his lack of knowledge about fashion, he was given creative freedom by PRADA and Simons. Da Corte praised Johansson as a modern icon, marveling at her ability to embody different personas, much like glass. He described her as a fantastic performer, and it was a pleasure to witness her work during the campaign.

PRADA's focus on leather goods has yielded impressive results, with a 14 percent increase in sales in the first quarter of the year, accounting for 46 percent of the company's total sales. The Galleria bag continues to be a significant contributor to this success. In previous campaigns, PRADA spotlighted the bag by featuring Hunter Schafer, and the campaign was directed by Xavier Dolan, a renowned Canadian actor, film director, and screenwriter.

With the collaboration between Scarlett Johansson and PRADA, the Spring Summer 2023 Galleria Collection is sure to captivate fashion enthusiasts and showcase the brand's enduring commitment to innovation and style.

COMMENTS

BLOGGER
Name

Celebrity,5760,Ad Campaign,4783,Editorials,1720,Lookbook,1635,Fashion,1229,Beauty,1083,Awards,1052,Lingerie,524,Fashion Shows,516,Swimwear,443,Vogue,442,Victorias Secret,346,Global News,311,H and M,274,Oscars,248,Dior,245,Chanel,238,Cover,232,Elle,211,Louis Vuitton,181,Footwear,177,Fragrance,164,Health,159,Versace,159,Harper's Bazaar,154,Zara,150,Golden Globes,143,Gucci,138,Free People,134,Met Gala,129,Review,121,Dolce and Gabbana,120,Mango,119,Calvin Klein,113,Jewelry,112,Grammys,110,Michael Kors,92,MAC,86,Valentino,85,Saint Laurent Paris,84,General,82,Marie Claire,81,Marc Jacobs,79,Miu Miu,74,Prada,74,Burberry,68,Street Style,68,Jimmy Choo,66,Puma,66,Givenchy,65,Alexander McQueen,59,Balmain,59,Vanity Fair,59,Fendi,58,Guess,57,Adidas,55,GQ Magazine,55,Tommy Hilfiger,55,Moschino,54,Coach,52,Coachella,52,Fenty,51,Topshop,51,Sports Illustrated,50,DKNY,49,Elie Saab,49,Cosmopolitan,48,Glamour,47,Zimmermann,46,For Love and Lemons,45,Valentines Day,45,GIORGIO ARMANI,41,Massimo Dutti,41,Max Mara,39,Ralph Lauren,39,V Magazine,39,Blackpink,37,Bulgari,37,Carolina Herrera,37,Chloe,37,Juicy Couture,37,W Magazine,37,Nasty Gal,36,karl Lagerfeld,36,Christian Louboutin,34,Swarovski,34,Balenciaga,33,Tiffany and Co.,33,Zuhair Murad,33,Intimissimi,32,Maxim,32,SKIMS,32,Tom Ford,32,Ferragamo,31,Emilio Pucci,30,Lancome,30,Oscar de la Renta,30,Tory Burch,30,Bershka,29,Beach Bunny,28,L'Oreal,28,Interview,27,Celine,26,Roberto Cavalli,26,Estee Lauder,25,Halloween,25,The Body Shop,25,Vera Wang,25,Alberta Ferretti,24,JCrew,24,L'Officiel,24,Stuart Weitzman,24,Vivara,24,Calzedonia,23,Next,23,Venice Film Festival,23,Agent Provocateur,22,Alexander Wang,22,Blumarine,22,Emporio Armani,22,Hugo Boss,22,InStyle,22,Loewe,22,Photo Shoot,22,Reebok,22,Revolve Clothing,22,Stella McCartney,22,Diesel,21,Forever 21,21,Kate Spade,21,Missoni,21,NARS,21,Proenza Schouler,21,Rag and Bone,21,Tropic of C,21,Vivienne Westwood,21,Jenny Packham,20,Madame Figaro,20,Penshoppe,20,TOD'S,20,kidswear,20,Colcci,19,David Yurman,19,Esquire Magazine,19,Etro,19,Levis,19,Nike,19,Yamamay,19,urban outfitters,19,Bobbi Brown,18,Cartier,18,GAP,18,La Perla,18,Stradivarius,18,Teen Vogue,18,Comic-Con,17,Frankies Bikinis,17,Marks and Spencer,17,Skincare,17,Donna Karan,16,Madewell,16,Self-Portrait,16,Bottega Veneta,15,Grazia,15,Guerlain,15,Hermes,15,Herve Leger,15,Hunkemoller,15,MAYBELLINE,15,Pepe Jeans,15,Urban Decay,15,i-D Magazine,15,Business,14,Jean Paul Gaultier,14,Kylie Cosmetics,14,Numero,14,Banana Republic,13,Converse,13,Kenzo,13,Longchamp,13,Monique Lhuillier,13,Solid and Striped,13,bebe,13,videos,13,Armani Exchange,12,Burberry Prorsum,12,Escada,12,Esprit,12,Flaunt Magazine,12,Furla,12,Jacquemus,12,Mulberry,12,OPI,12,River Island,12,Temperley London,12,Toronto International Film Festival,12,TwinSet,12,Xti,12,Clinique,11,Erdem,11,Ermanno Scervino,11,Jason Wu,11,Kurt Geiger,11,LoveShackFancy,11,Messika,11,Miss Sixty,11,Miss Universe,11,Morena Rosa,11,Mugler,11,Neiman Marcus,11,Paco Rabanne,11,Prabal Gurung,11,Reformation,11,Rolling Stone,11,Zadig and Voltaire,11,Aldo,10,Alice + Olivia,10,Bally,10,Diane von Furstenberg,10,Giambattista Valli,10,Graff Diamonds,10,Jeffrey Campbell,10,Marella,10,NakedCashmere,10,Peter Pilotto,10,RED Valentino,10,Reserved,10,Rimmel,10,STEVE MADDEN,10,The Sunday Times Style,10,Towel Series,10,scarves,10,Cushnie Et Ochs,9,Desigual,9,Dior Homme,9,Dsquared2,9,Giuseppe Zanotti,9,Jeans,9,Just Cavalli,9,LOVE Magazine,9,PacSun,9,Pinko,9,shopbop,9,Accessorize,8,Blanco,8,Brandon Maxwell,8,Charlotte Tilbury,8,DL1961,8,Maje,8,Marni,8,Naeem Khan,8,Ochirly,8,Target,8,The Edit,8,Trussardi,8,Ulla Johnson,8,Viktor and Rolf,8,Wildfox,8,Wonderland,8,products,8,Agua Bendita,7,Bath and Body Works,7,Hello Kitty,7,House of Harlow 1960,7,Jil Sander,7,Karen Millen,7,LF Stores,7,La Senza,7,Miss World,7,Nordstrom,7,Olivia Palermo,7,Revlon,7,Shape Magazine,7,Simkhai,7,Sportmax,7,The Kooples,7,Triumph,7,United Colours of Benetton,7,Vince Camuto,7,nine west,7,Agua de Coco,6,Americana Manhasset,6,Armani Beauty,6,Bolon Eyewear,6,Bongo Jeans,6,David Jones,6,Denim,6,Elisabetta Franchi,6,Etam,6,Giveaway,6,Inamorata,6,KKW Beauty,6,Lancaster Paris,6,Loro Piana,6,Marchesa,6,Miss USA,6,Paul and Joe,6,Planet Blue,6,Pull and Bear,6,Replay,6,Rodarte,6,Schiaparelli,6,Theory,6,True Religion,6,Tutorial,6,Vero Moda,6,Vogue Eyewear,6,Wrangler,6,primark,6,Alexandre Vauthier,5,Ana Locking,5,Animale,5,Armani,5,BCBG MaxAzria,5,BaubleBar,5,Benefit,5,Blugirl,5,CR Fashion Book,5,Carven,5,Cheap Monday,5,Chopard,5,Cle de Peau Beaute,5,Coperni,5,Fitness,5,Flare Magazine,5,Good American,5,John Hardy,5,Lacoste,5,Linda Farrow,5,Macy's,5,Make Up Academy,5,Mavi Jeans,5,NYX,5,Narciso Rodriguez,5,Omega,5,Opening Ceremony,5,Redemption Choppers,5,Reed Krakoff,5,SERGIO ROSSI,5,AllSaints,4,Altuzarra,4,Anthropologie,4,Avon,4,Boohoo,4,Bourjois,4,CoverGirl,4,Elizabeth and James,4,Gal Floripa,4,Georgia Jagger,4,H.E. by Mango,4,Helmut Lang,4,Hogan,4,Jackets,4,Jalouse,4,Jill Stuart,4,Kohl's,4,Lindex,4,Lovers + Friends,4,Make Up For Ever,4,Off-White,4,Paige Denim,4,Piaget,4,Reiss,4,Romwe,4,Too Faced Cosmetics,4,Acne,3,Alexander Vauthier,3,Allure,3,Armani Jeans,3,BCBGeneration,3,Bergdorf Goodman,3,Beymen,3,David Koma,3,Debenhams,3,Dolce Vita,3,ElevenParis,3,Essie,3,Faretta,3,Filippa K,3,ICEBERG,3,IRO Jeans,3,Illamasqua,3,Karen Walker,3,Keds,3,Littlewoods,3,Lizzo,3,Lorde,3,Marc O Polo,3,Max Azria,3,Max Factor,3,Missguided,3,Nylon Magazine,3,Patrizia Pepe,3,Paul Smith,3,Philipp Plein,3,Playing Fashion,3,Porter Edit,3,Reem Acra,3,Ruth Bell,3,Saks Fifth Avenue,3,Self Magazine,3,Sephora,3,Shampalove,3,Tezenis,3,The 2 Bandits,3,Uniqlo,3,XOXO,3,Andres Sarda,2,Barney's,2,Billabong,2,Bonprix,2,Coca Cola,2,Dunhill,2,Elie Tahari,2,Emilia Wickstead,2,Etude,2,FCUK,2,French Connection,2,Georges Chakra,2,Harry Winston,2,Hoodies,2,House of Holland,2,Jaeger,2,John Galliano,2,Joop,2,Kenneth Cole,2,Muse,2,Mustang,2,Nicole Benisti,2,Orla Kiely,2,Oroton,2,Osmoze,2,Oysho,2,Peter Hahn,2,Pierre Cardin,2,Pierre Hardy,2,Ralph and Russo,2,Rebecca Minkoff,2,Redemption,2,Roger Vivier,2,Roland Mouret,2,Sam Edelman,2,Sergio Hudson,2,Shiseido,2,Sophia Webster,2,Tag Heuer,2,Telva,2,Tibi,2,VMAN,2,Vigoss,2,
ltr
item
My Face Hunter: PRADA Enlists Scarlett Johansson for a Mesmerizing Campaign Featuring the Galleria Collection
PRADA Enlists Scarlett Johansson for a Mesmerizing Campaign Featuring the Galleria Collection
Experience the allure of PRADA's Galleria Collection, mesmerizingly showcased by Scarlett Johansson. Explore luxury redefined now!
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoqMNyIQyLkoEKPJsMqyhpSsLBipcY711i6CTzSkZuGX0w7xsr7N3XR_uBda3YDrfpJHuBqV4Z2tmUBYP672RaYEGRqyTlRwjlVnWkY9bzfKufB5GuAinFyV_PuaU7fik-SxKvBznvo8rD2JdwZJTkCKcd5pqCeacV8Q-dwr8v9ZX4MS_O-q62rnVT/s16000/Scarlett-Johansson-Prada-Galleria-SS23-01.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoqMNyIQyLkoEKPJsMqyhpSsLBipcY711i6CTzSkZuGX0w7xsr7N3XR_uBda3YDrfpJHuBqV4Z2tmUBYP672RaYEGRqyTlRwjlVnWkY9bzfKufB5GuAinFyV_PuaU7fik-SxKvBznvo8rD2JdwZJTkCKcd5pqCeacV8Q-dwr8v9ZX4MS_O-q62rnVT/s72-c/Scarlett-Johansson-Prada-Galleria-SS23-01.jpg
My Face Hunter
https://www.myfacehunter.com/2023/05/prada-enlists-scarlett-johansson-for-mesmerizing-campaign.html
https://www.myfacehunter.com/
https://www.myfacehunter.com/
https://www.myfacehunter.com/2023/05/prada-enlists-scarlett-johansson-for-mesmerizing-campaign.html
true
4315257249008687450
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content