Gisele Bündchen Stuns in Denim Thigh-High Boots for Colcci’s Spring 2024 Campaign

Gisele Bündchen stars in Colcci’s spring 2024 campaign

Renowned Brazilian supermodel Gisele Bündchen graces the forefront once again, captivating audiences as the face of Colcci's spring 2024 denim collection, unveiled on Thursday.

This campaign signifies Bündchen's triumphant return as the ambassador for Colcci after an eight-year hiatus, following her runway retirement in 2015. Having enjoyed a longstanding partnership with the Brazilian brand, Bündchen had previously adorned their campaigns and runway shows for over a decade.

Bündchen expressed her honor and excitement about reuniting with Colcci in a statement from the brand. She described their collaboration as a beautiful narrative marked by remarkable achievements. The supermodel also revealed her affinity for denim attire, praising jeans as a versatile and democratic fashion staple suitable for both day and night.

Daniel Mafra, Colcci's marketing director, acclaimed Bündchen's campaign as one of the brand's most significant highlights of 2023. Mafra commended Bündchen's inherent affinity for denim, often seen effortlessly incorporating denim pieces into her public appearances. Additionally, he unveiled plans for a special event featuring Bündchen in 2024.

The lens of Fernando Thomaz captured the essence of Colcci's spring 2024 campaign, further enhanced by the artful styling of Pedro Sales and makeup by Henrique Martins. This initiative follows Colcci's strategic expansion endeavors, aiming to extend its footprint in Brazil and beyond, following a remarkable feat of selling over 1 million jeans in 2022—a notable 30 percent increase compared to the previous year.

The year 2023 marks a renaissance in Bündchen's illustrious career. Amidst the limelight of her widely covered divorce from Tom Brady, the Brazilian icon has seamlessly transitioned into modeling engagements with esteemed brands such as Vivara, IWC Schaffhausen, Louis Vuitton, and Arezzo.