Shu Qi: The Radiant New Face of Bottega Veneta as Global Ambassador

Shu Qi, the renowned actress and model, has recently partnered with Bottega Veneta as their latest global brand ambassador.

Bottega Veneta, the epitome of luxury fashion, proudly introduces the internationally renowned Chinese actress, Shu Qi, as its newest Global Brand Ambassador. This grand unveiling is accompanied by an exclusive campaign, brilliantly brought to life through the lens of photographer Sander Muylaert.

Shu Qi, with a remarkable career spanning almost three decades, has captivated global audiences with her extraordinary versatility, ranging from commercial blockbusters to sophisticated art-house masterpieces. Her memorable performances in movies like "Millennium Mambo" (2001), "Three Times" (2005), and "The Assassin" (2015), directed by the legendary Hou Hsiao-Hsien, have earned her coveted positions in the main competitions at the illustrious Cannes Film Festival.

Shu Qi’s exceptional talent is validated by an array of awards, including three Hong Kong Film Awards and two Golden Horse Awards for Best Actress, along with various honors from other prominent institutions like the Shanghai Film Critics’ Awards, Huabiao Awards, and the Asian Film Festival. Her invaluable insights have also graced the jury panels of prestigious film festivals such as the Berlin, Cannes, and Venice International Film Festivals.

Following in the footsteps of BTS’ RM, Shu Qi becomes the latest cultural icon to endorse the Bottega Veneta brand, flourishing under the artistic leadership of Matthieu Blazy. Shu Qi's influential presence, particularly in China, enhances Bottega Veneta's enduring connection to the arts, aligning seamlessly with the brand’s core values and philosophies.

Sharing her enthusiasm, Shu Qi commended the brand saying, “Bottega Veneta exemplifies the timeless essence of Italian artistry, rejuvenated by imaginative creativity with a universal appeal. Its designs emanate a cinematic allure, marked by exquisite textures, meticulous details, and dynamic fluidity. Representing such a vibrant legacy and unique artistic approach is truly delightful.”

Following her splendid appearance at Bottega Veneta’s Summer 24 show in Milan, Shu Qi gracefully adorns a custom campaign featuring the exquisite Gemelli shoulder bag, which makes its much-anticipated debut today.