Zara Faces Huge Backlash Over Controversial Campaign

Zara's "THE JACKET" campaign sparks backlash over insensitive imagery—latest updates on the brewing PR crisis. Stay informed here!

Spanish fashion giant Zara is currently in the midst of a severe public relations crisis after the release of its latest campaign, titled "ZARA ATELIER. Collection 04_The Jacket."

The campaign, intended to showcase the versatility of the featured garment, has instead ignited a massive wave of outrage due to its use of highly controversial imagery touching on sensitive issues.

Zara contends that the central theme of its campaign, titled "The Jacket," is an exploration of concentrated design. However, the promotional visuals have drawn sharp criticism for featuring unsettling images, including what appears to be bodies wrapped in a white body bag reminiscent of traditional Muslim burial attire. Additionally, the campaign includes depictions of rocks, rubble, and a cardboard cutout resembling the map of Palestine.

Public Outcry

The provocative imagery has sparked an overwhelmingly negative response, particularly from individuals who were once staunch supporters of the Zara brand.

Commenters have expressed shock, dismay, and anger, interpreting the campaign as a blatant attempt to exploit sensitive political issues for marketing purposes.

"My jaw dropped seeing this. Boycott for life. You are disgusting demons. I can't believe what I'm looking at," wrote a social media user.

Another commented, "Do you think that 20,000 people are killed, and it is normal for you to use their deaths as a marketing method? Don't come out and say you didn't mean to... disgusting."

"This is DISGUSTING!! Such a shame!! You have made a campaign based on the genocide occurring in Gaza. Innocent people dying!!" added another social media user.

Boycott Calls and Impact

The controversy has led to a significant number of people calling for a boycott of Zara, a brand that was not previously associated with supporting Israeli Occupation.

Social media platforms have been inundated with hashtags urging consumers to reconsider their loyalty to the brand, potentially causing lasting damage to Zara's reputation.

As of now, Zara has not issued a public response or statement regarding the controversy.