Jimmy Choo Spring/Summer 2024 Campaign

Bathed in the luminous ambiance of Ibiza, the Jimmy Choo Spring/Summer 2024 campaign emerges as a fusion of casual sophistication and nighttime allure. The vibrant energy of the island finds its muse in model Vivienne Rohner, beautifully captured by the lens of Stas Komarovski.

Centered around the theme of "Statement Glamour," the campaign presents a captivating collection where each piece demands attention. The visual narrative is crystal clear: Jimmy Choo's latest season is an exploration of assertive accessories.

From attention-grabbing boots to confident strappy sandals and day-to-night mules, the campaign illustrates the brand's transition from the 2024 bridal series to everyday glamour. Creative director Sandra Choi orchestrates a lineup that plays with modern monochromes and spirited graphic applications, crafting a playful yet assured image.

The iconic Jimmy Choo Drop Heel undergoes a transformation, evolving into sleek micro-heel slingbacks and vivacious strappy sandals—a seamless blend of homage to the past and a nod to the future.

Accessories, including statement handbags, seamlessly blend functionality with the flamboyance of spring. Completing the vision, the beauty team, led by hairstylist Damien Boissinot and makeup artist Cyndle K, crafts looks that are both unassuming and striking, adding the perfect finishing touch to the campaign's narrative of casual sophistication and nighttime glamour.