Cartier Trinity Centenary Campaign: A Star-Studded Celebration of Timeless Love
Join Cartier's Trinity centenary celebration with a dazzling campaign, featuring Jisoo, Yara Shahidi & Paul Mescal, honoring a legacy of love & unity.
Cartier proudly commemorates the 100th anniversary of its iconic Trinity collection with a campaign that resonates across generations, celebrating the enduring message of "all forms of love – friendship, family, fidelity." Led by an all-star cast, carefully selected to embody Trinity's timeless essence, the campaign marks a significant milestone in Cartier's illustrious history.
Introduced by Louis Cartier in 1924, the three-ring design of the Trinity collection has remained a symbol of elegance and simplicity, captivating audiences worldwide. Cartier's commitment to crafting objects of beauty without a predetermined wearer underscores the universal appeal and enduring success of the collection.
The choice of ambassadors for the centenary campaign reflects the diversity and dynamism inherent in Trinity. From Blackpink's Jisoo to American actress Yara Shahidi, Irish actor Paul Mescal, rapper Jackson Wang of GOT7, and musical artist Labrinth, each ambassador brings a unique character and youthful energy, embodying Trinity's century-long legacy.
Jisoo expresses her honor in being part of such a significant journey, emphasizing Trinity's values of love, friendship, and fidelity that resonate deeply with her.
Labrinth highlights the campaign's collaborative spirit, fostering connections and memories that mirror Trinity's ethos of unity and diversity.
Mescal praises the campaign's focus on originality and connection, reflecting Cartier's founding creativity.
Shahidi and Wang appreciate Trinity's ability to celebrate individuality while forging a universal bond among its admirers.
Pierre Rainero, Cartier's image, style, and heritage director, underscores Trinity's groundbreaking modernity in its appeal to both men and women, emphasizing Cartier's early recognition that beauty transcends gender boundaries.
Following its print debut on March 15th, the campaign will grace billboards on April 1st, with digital unveiling on April 3rd, including the release of the full campaign film. Carrez describes the campaign's ambiance as approachable, featuring genuine interactions that convey the right level of emotion and authenticity, encapsulating the timeless essence of Trinity.
