Bad Bunny Stars in JACQUEMUS Spring 2024 Campaign: Sculpting Fashion with Style

Unveiling JACQUEMUS Spring '24 "Les Sculptures" with Bad Bunny: Artistic fashion fuses with iconic style in serene landscapes.

The JACQUEMUS Spring 2024 collection, titled “Les Sculptures,” has launched an exquisite campaign featuring none other than Bad Bunny.

In this visually captivating campaign, the musician is transformed into a striking work of art, set against various outdoor landscapes. Donning an array of statement Jacquemus pieces that first graced the runway on the coast of Nice, France, Bad Bunny effortlessly embodies the essence of the collection.

From streamlined grey suits to strapless black jumpsuits, Bad Bunny models a range of the collection’s sculptural menswear looks. Some pieces lean towards the avant-garde, perfectly in line with the artistic theme of the collection.

In one standout image, Bad Bunny confidently poses shirtless in a pair of pants extending to the mid-torso in a clam shape—a look straight from JACQUEMUS’s recent runway show, showcasing the brand's bold and innovative approach to fashion.