Mugler Fall/Winter 2024-25 Fashion Show

Mugler, renowned for its theatrical flair, raised the bar even higher at the Fall 2024 show during Paris Fashion Week. On a chilly Sunday night, the brand transformed a school gymnasium into a multi-faceted runway spectacle, blending shadow play, dramatic curtain reveals, and, of course, groundbreaking fashion designs.

The setting resembled a cinematic experience more than a traditional fashion show. Drones and remote-controlled cameras buzzed around, capturing every angle as models strutted the runway, giving attendees the sensation of being on a movie or music video set. Casey Cadwallader, the creative force behind Mugler, aimed to transcend mere performance, focusing instead on expressions of power through fashion.

Cadwallader's vision was clear: "Fashion is fundamentally about the body in motion, but it's the personal power that really defines it. The confidence exuded by the wearer is the true performance. Our approach to design and casting centers on individuals who embrace this challenge and relish in self-liberation. It's about enabling that flow, and if our clothes can facilitate this journey, that's my ultimate goal."

The Fall 2024 collection marked a departure from the typical Mugler aesthetic of cutout bodysuits. This season introduced a play on dimensions with asymmetric hems, tinsel-like fringe, and leather strap cutouts. A diverse array of textiles - from velvet to sheer gauze to taffeta - added layers of complexity and texture.

Cadwallader emphasized the meticulous design process: "Every piece converges into a point, creating a dance around the body with elements that peel and drape. The collection is shaped by a unique logic, resulting in dynamic flyaways and voluminous structures. It's been a thrilling challenge to obsess over every line and detail."

A novel addition to the Cadwallader era at Mugler is the introduction of prints, a striking divergence from his usual palette of solids. These prints, inspired by paintings from New York artist Ambera Wellman, bring a new sensual and sinister dimension to the collection. Cadwallader's collaboration with Wellman started with an inspired direct message, leading to the creation of these prints on luxurious velvets and glossy denim.

The show's casting further embodied Cadwallader's message of personal power, featuring a mix of iconic models like Eva Herzigova, Farida Khelfa, Kristen McMenamy, Irina Shayk, Precious Lee, and Paloma Elsesser. Cadwallader's selection process is deeply personal, choosing models who embody the Mugler spirit and embrace the challenges presented by the brand.

Cadwallader reflected on his casting choices: "These individuals bring an exuberance and bravery that I deeply admire. They embody the spirit of Mugler, which is not about subtlety but about making a bold statement and truly feeling oneself. Each person in our show represents that ethos to the fullest."

Mugler's Fall 2024 show wasn't just a display of fashion; it was a celebration of personal power, artistry, and the bold spirit that defines the brand.