Sabrina Carpenter and Alexandre Sarr Star in Versace's Biggie Eyewear Campaign

Versace has unveiled its latest campaign for the iconic Biggie eyewear collection, inspired by the legendary rapper Notorious B.I.G. Grammy-nominated singer Sabrina Carpenter and professional basketball player Alexandre Sarr of the NBA’s Washington Wizards headline the campaign, bringing a modern edge to the brand’s celebrated fusion of high fashion and hip-hop.

“I am thrilled to have Sabrina and Alexandre join our Versace family in their fabulous Biggie glasses,” said Donatella Versace, chief creative officer. “From Notorious B.I.G. to today’s extraordinary talents, the Biggie community represents rebels, groundbreakers, and champions of the true Versace spirit.”

The campaign, shot by photographer Rosie Marks, captures Carpenter in signature Medusa Biggie glasses, complemented by her trademark curtain bangs. Pairing bold eyewear with denim, pastel pink shirts, and metallic accents, the visuals emphasize both style and versatility.

The Medusa Biggie glasses honor the late rapper’s influence and Versace’s connection to hip-hop culture. With their golden Medusa detailing and bold silhouettes, these glasses embody individuality and freedom. Available in cat-eye and standard shapes, the collection offers a striking aesthetic for all wearers.

Sabrina Carpenter, described by Donatella as the perfect ambassador, embodies the rebellious spirit of the Biggie line, bridging fashion and cultural heritage in this dazzling campaign.