Hailey Bieber and Tate McRae Spotlight Rhode’s New Peptide Lip Shape

Hailey Bieber and Tate McRae are redefining lip beauty with the launch of Rhode’s latest product: Peptide Lip Shape. The campaign features Bieber alongside McRae and models Yoon Bae, Anyier Anei, and Mahi Kabra, showcasing the brand’s skincare-meets-makeup approach to a classic lip liner.

More than just a traditional lip liner, Peptide Lip Shape is formulated with short-chain amino acids to promote hydration and smoothness while sculpting the lips. The inclusion of fenugreek extract offers an extra boost, enhancing the lips’ natural contour. Available in 11 versatile shades—from soft neutrals to cool tones—each hue comes with playful names like “Lift,” “Press,” “Bend,” and “Flex.”

The product’s user-friendly formula allows for a single swipe to define the lips, whether you’re sticking to your natural shape, overlining for added fullness, or filling in completely for a bold, monochromatic look. Peptide Lip Shape retails individually at $24, or as a set of four for $92, giving fans the option to mix and match their favorite shades.

Since its 2022 launch, Rhode has continued to grow, recently expanding into the Canadian market. The introduction of Peptide Lip Shape reinforces the brand’s focus on skincare-driven innovation, merging beauty and wellness in every product.

“We’re redefining the lip liner category with a product that not only shapes but nurtures,” Rhode shared in official materials. With McRae and Bieber leading the charge, the campaign signals a bold step forward for lips—and for the brand’s vision of beauty.