Pete Davidson Becomes Reformation’s “Official Boyfriend” for Valentine’s Day

This Valentine’s Day, cult-loved label Reformation has teamed up with none other than Pete Davidson—described as “the go-to complement to beautiful and talented women everywhere.” Known for his undeniable Big Dick Energy and high-profile relationships with Kim Kardashian, Ariana Grande, Emily Ratajkowski, and more, Davidson continues to captivate the internet with his charm.

Dubbed the “official boyfriend” of Reformation, the comedian and actor stars in the brand’s latest campaign, showcasing signature Ref silhouettes. Captured in the brand’s cozy “boyfriend” sweatshirt and boxer briefs, Davidson embodies “100% boyfriend material,” but this time, in the form of comfy basics and timeless denim.

True to Reformation’s ethos, each piece in the collection is made sustainably—because, as the brand cheekily states, “being naked is the number one most sustainable option. We’re number two.”