BLACKPINK’s Jisoo Returns as Alo Yoga’s Face for SS25 Wellness Campaign

After making her debut as Alo Yoga’s ambassador last year, BLACKPINK’s Jisoo returns with a serene SS25 campaign that’s all about ...

After making her debut as Alo Yoga’s ambassador last year, BLACKPINK’s Jisoo returns with a serene SS25 campaign that’s all about balance. Titled “West Coast Wellness,” the shoot captures the K-pop icon mid-recharge—whether flowing through Pilates, sipping matcha, or unwinding at the Alo Wellness Club in Los Angeles.

“Movement is my reset button,” Jisoo shares. “After touring, nothing beats that post-workout clarity. Pilates? My secret weapon against jet lag.” The campaign mirrors her philosophy, blending activewear sleek enough for the studio (think buttery leggings and cloud-soft layers) with moments of quiet recovery.

Styled in Alo’s SS25 collection, Jisoo embodies the brand’s mindful luxury ethos—proving wellness isn’t just a routine, but a joyful ritual. Between sunlit meditation sessions and strength-building poses, the message is clear: Rest is just as vital as reps.

Your turn. Whether you’re a yogi or a burnout-beater, Jisoo’s Alo edit is your cue to move—and pause—with intention.