Deva Cassel Amplifies Glamour in Dior's New Diorshow Makeup Campaign

Dior ambassador Deva Cassel stuns in the new Diorshow campaign, featuring a 440% volume-boosting mascara & luxurious eyeshadow palettes.

Dior Makeup ambassador Deva Cassel brings high-fashion allure to the brand’s latest Diorshow campaign, showcasing two standout products: the Diorshow Overvolume Mascara and the 5 Couleurs Palette in Silk Taupe.

The Lash Game-Changer:

The Overvolume Mascara delivers 440% fuller lashes with deep black pigment that stays flawless all day. In the campaign, Cassel’s lashes look dramatically thick yet perfectly defined—proving the formula’s instant impact.

Eyeshadow Elegance:

Paired with the mascara, the Silk Taupe palette creates a soft, sophisticated beige eye look. The silky neutrals enhance Cassel’s glowing complexion and sleek hairstyle for a polished finish.

Behind the Scenes:

Creative Direction: Peter Philips, Dior Makeup’s Creative and Image Director, designed four limited-edition palettes—Silk Taupe, Coral Couture, Rose Organza, and Brown Cashmere—each offering versatile, high-pigment shades.

Campaign Aesthetic: The shots juxtapose the mascara and palette with Dior’s iconic quilted handbag, blending makeup luxury with timeless fashion.

Why It Matters:

Dior’s Diorshow line has long been a go-to for bold, beautiful lashes, and this campaign reinforces its status with next-level volume and refined color options. Cassel’s fresh-faced yet elevated look embodies the collection’s balance of drama and sophistication.