Zendaya Stuns in Louis Vuitton × Murakami Chapter Three Campaign Set on the Riviera
Zendaya stars in Louis Vuitton × Murakami Chapter Three, a Riviera-set campaign full of color, cherries, and couture, launching globally on May 22.
Louis Vuitton has unveiled its final Louis Vuitton × Murakami Chapter Three campaign—starring none other than Zendaya. Photographed by Inez & Vinoodh against the sun-drenched Mediterranean coast, the images blend Riviera glamour with playful fantasy, marking the global launch on May 22.
Chapter Three introduces over 70 new pieces—from bags and summer footwear to silk accessories and even a Cherry-accented bicycle—all featuring Takashi Murakami’s iconic smiling Cherry motif. The designs appear on crisp white and classic brown Monogram canvases, made vibrant through multi-step serigraphy, 3D printing, and hand-finished details.
Signature silhouettes like the Speedy, Alma, and Side Trunk bags are reimagined with three-dimensional cherries, metallic charms, and whimsical fasteners. The collection breathes new life into Murakami’s Superflat aesthetic, originally launched in 2003, now reinterpreted for 2025.
Styled by Law Roach with beauty by Ursula Stephen and Ernesto Casillas, Zendaya stands statuesque among oversized cherries, embodying the joyful, art-meets-fashion spirit of the collab’s final chapter.
Available worldwide May 22, the campaign closes out a legendary creative partnership with a burst of summer color and couture edge.
