Tay Tawan Named Loewe’s Newest Brand Ambassador

Thai actor Tay Tawan joins Loewe as a brand ambassador, bringing his global appeal and style to the Spanish luxury house’s expanding cultural reach.

Tawan Vihokratana—better known as Tay Tawan—has officially joined Loewe as its latest brand ambassador, marking a new chapter in his ongoing relationship with the Spanish luxury house.

This announcement follows years of collaboration, with Tay appearing in Loewe campaigns and events, including Paris Fashion Week and key Asia-focused projects. “Working closely with the brand has deepened my admiration for its artistry,” he shared on Instagram.

Already a major presence in hit dramas like Dark Blue Kiss and 3 Will Be Free, Tay’s influence in Asia and across social platforms makes him a powerful figure to help expand Loewe’s global reach.

As the newest face in Loewe’s elite lineup of cultural tastemakers, Tay is expected to make his first official appearance as ambassador later this year.