Jisoo Steps Into a Futuristic Dreamscape in Self-Portrait’s Fall 2025 Campaign

Jisoo is taking fashion into the future in Self-Portrait’s Fall/Winter 2025 campaign. Marking her fourth season with the brand, the BLACKPINK star teams up once again with photographer Drew Vickers—this time against a digitally imagined, neon-drenched cityscape.

Set entirely on a green screen, the visuals are a bold mix of fantasy and high fashion. Jisoo moves through a surreal AI-generated metropolis, embodying quiet confidence and strength in every frame. “She has a presence that draws people in,” says Self-Portrait founder and creative director Han Chong. “Working with her is effortless.”

The wardrobe bridges futuristic edge and classic elegance. From a sculptural black 3D flower mini dress to a delicate white lace ensemble, each look tells a story. Croc-effect micro bags, a textured bouclé jacket trimmed with fur, and other statement pieces push the styling even further.

Jisoo described the experience as entirely new and creatively energizing. With BLACKPINK’s world tour underway, the campaign adds yet another layer to her evolution as a fashion force.

Self-Portrait’s latest release doesn’t just show what’s next—it invites you to imagine it.