Beyoncé Reinvents Denim with Levi's Collab & New 501 Curve Fit
Beyoncé's Levi's collab drops bedazzled denim & the new 501 Curve fit. Shop the Western-inspired collection now. #BeyoncexLevis
Beyoncé has teamed with Levi's to drop the BEYONCÉ X LEVI'S collection, unveiled through the cinematic short film "The Denim Cowboy." The collaboration breathes new life into denim classics with bedazzled updates and introduces the curve-hugging 501 Curve fit.
The collection reimagines Levi's staples like the 501 jeans and '90s Shrunken Trucker jacket with three dazzling variations: Western Crystal (rhinestone-embellished), Laced Up (with corset-style detailing), and Authentic (classic cuts with special branding). Each piece features signature double arcuate stitching and a custom leather patch.
Debuting alongside a surprise appearance by Timothy Olyphant, the campaign pays homage to vintage Levi's ads while incorporating Beyoncé's "Levii's Jeans" track from Cowboy Carter. "This marks an iconic new chapter for Levi's," says Global CMO Kenny Mitchell.
The collection is now available on Beyoncé's website, hitting Levi's stores and online August 7.
