ALO Launches Fall 2025 Core Collection with Kendall Jenner
Kendall Jenner fronts ALO’s Fall 2025 Core Collection, blending luxury, wellness, and minimalist style in a serene Utah campaign
ALO steps into Fall 2025 with a new campaign led by Kendall Jenner, reinforcing its vision that “Luxury Is Wellness.” The Los Angeles lifestyle brand shot the campaign at Amangiri in Utah, where Jenner helped shape the creative direction.
The visuals show Jenner in moments of calm and strength—riding horseback across open landscapes and practicing mindful movement—framing luxury as space, freedom, and ease rather than excess.
At the heart of the launch is the Core Collection, a capsule of 10 essential pieces curated by Jenner. Designed with her minimalist style in mind, the collection moves seamlessly between travel, work, and downtime, balancing comfort and performance.
For Jenner, the project mirrors her personal focus on intentional living and self-care. Having worked with ALO for years, she found the serene setting and hands-on creative role especially meaningful.
The campaign strengthens ALO’s positioning as more than activewear, tying its designs to wellness, ritual, and mindful living. Both the “Luxury Is Wellness” campaign and the Core Collection are now available on ALO’s website.
