Stray Kids’ I.N Shines in Damiani’s New Campaign With Mariacarla Boscono
Stray Kids’ I.N fronts Damiani’s Fall 2025 campaign in sleek portraits with Mariacarla Boscono, showcasing Belle Époque jewels.
Stray Kids’ I.N has stepped into the world of high jewelry, fronting Damiani’s latest campaign alongside supermodel Mariacarla Boscono. The Italian jeweler tapped the K-pop star, who became its global ambassador last May, to headline the sophisticated rollout shot by photographer Stef Mitchell with art direction from Christopher Simmonds.
Set against the backdrop of richly adorned Italian palazzos, the portraits capture the timeless elegance of Damiani. Frescoes and gilded interiors frame I.N, who appears in sleek yet understated looks—a casual denim ensemble, a crisp white shirt, and a simple tank top—styled with layered pieces from Damiani’s Belle Époque and Belle Époque Reel collections.
The campaign marks a continuation of Damiani’s storied tradition of working with global icons, following past collaborations with Jessica Chastain, Brad Pitt, Sharon Stone, and Jennifer Aniston. This time, the spotlight shines on the youngest member of Stray Kids, whose rising influence bridges luxury fashion and global pop culture.
The second installment, set to debut later this season, will star Boscono in Damiani’s high-jewelry collections, including the Mimosa necklace in rose gold and diamonds with a pear-shaped morganite pendant, styled with matching earrings and a black slipdress.
Born in Busan in 2001, Yang Jeong-in (I.N) debuted with Stray Kids in 2018 and has since become a fixture on both the music and fashion fronts. Beyond his Damiani role, he also serves as an ambassador for Bottega Veneta, solidifying his status as one of the most fashion-forward voices in K-pop.
