Zara Larsson Launches MAIN ROSE: A Bold, Playful Lingerie Line

Zara Larsson is stepping into fashion with the launch of her lingerie brand, MAIN ROSE. Known for her bold artistry, the Swedish pop star has created a line that redefines lingerie as both functional and expressive.

MAIN ROSE’s debut collection plays with cheeky mesh fabrics, vibrant pink tones, and elevated hardware details, bringing a Scandinavian edge to sultry design. The pieces are designed to be more than undergarments—Larsson calls bras an accessory, meant to be layered, revealed, and styled as part of an outfit.

The collection includes sleek underwire mesh bras, supportive yet lightweight, and versatile panties that mix comfort with sensuality. Each piece embodies Larsson’s vision of womanhood—soft yet sharp, petals with thorns—a balance of empowerment and allure.

Working with a powerhouse team from Acne Studios and Eytys, Larsson has ensured MAIN ROSE delivers Scandi minimalism fused with playful confidence. With sizes ranging from XS to XXL, inclusivity is built into the brand’s DNA, with plans for expanded sizing and categories like swimwear and loungewear.

The pop star dreams big for MAIN ROSE—already eyeing icons like Beyoncé for future campaigns. For Larsson, lingerie isn’t just clothing, it’s a statement of self-expression and power.