Yuna Shin of ITZY wearing cobalt-blue FENDI jacket and Peekaboo ISeeU Small bag in SS26 campaign

ITZY’s Yuna Shin steps into the spotlight as the face of FENDI’s Spring/Summer 2026 Pre-Collection Campaign, embodying the Italian house’s evolving vision of modern femininity. Shot under ethereal lighting and infused with a nostalgic disco mood, the campaign — directed by Silvia Venturini Fendi — captures the duality of confidence and ease that defines the FENDI woman.

Yuna wears a vibrant cobalt-blue jacket paired with tailored black striped trousers, a look that merges classic tailoring with youthful energy. The ensemble is completed with FENDI’s Peekaboo ISeeU Small bag — a structured yet playful icon of craftsmanship and freedom. Another standout look features Yuna in a silk polka-dot shirt with crisp shorts, channeling the 1980s disco era with a hint of FENDI whimsy, accessorized with the brand’s signature Mamma Baguette bag.

The campaign’s visuals — soft lighting, silver reflections, and a dreamy palette — evoke a sense of cinematic intimacy, positioning Yuna not just as a muse, but as a symbol of FENDI’s new creative rhythm. Her serene expressions and effortless poses reflect a blend of modern allure and nostalgic sophistication.

This collection builds upon the momentum of FENDI’s SS26 runway show at Milan Fashion Week, where tailoring met sportswear influences in a celebration of confident color and movement. In Yuna’s campaign, those ideas translate into wearable elegance — bold yet refined, modern yet timeless.

The FENDI Spring/Summer 2026 Pre-Collection will be available on FENDI.com beginning November 6, 2025, inviting fans of both fashion and K-pop to step into the brand’s latest vision of radiant self-expression.

Yuna Shin Shines in FENDI’s SS26 Pre-Collection Campaign

Yuna Shin Shines in FENDI’s SS26 Pre-Collection Campaign

Yuna Shin of ITZY wearing cobalt-blue FENDI jacket and Peekaboo ISeeU Small bag in SS26 campaign