Deva Cassel for Dior Makeup Holiday 2025 Campaign

Deva Cassel fronts Dior Makeup’s Holiday 2025 “Circus of Dreams” campaign, starring in bold plum and fiery looks with couture-level glow.

In a dazzling fusion of haute glam and holiday whimsy, Deva Cassel is the star of Dior Makeup’s Holiday 2025 campaign — and the results are pure spectacle. The campaign is beautifully crafted around the theme of “Circus of Dreams,” drawing on the magic of acrobats, vintage wonder, and couture-level makeup artistry.

Photographed by the brand and styled under the vision of Peter Philips (Dior’s Creative & Image Director), the campaign presents two major aesthetic visions: the Spectacular Plum Look, with shimmering purples and glitter lips, and the Spectacular Fiery Look, rich in golden-red eyes and luminous lips.

Deva Cassel embodies both moods. Her porcelain-like complexion is highlighted with Dior’s Forever Glow Maximizer (001 Abracadadior) and Glow Luminizer (001 Dior Star), giving her skin a radiant, almost spotlight-ready glow. Meanwhile, the Rouge Dior Sequin Finish emerges as the hero lip — a double-ended formula that merges bold color with shimmering gloss for maximum impact.

Emerging from a backdrop of golden tents, starry motifs, and whimsical details, Cassel moves through the campaign like a ringmaster of style — poised, commanding, and utterly magnetic. The styling leans into glamour with pins of sequins, rich textures and a vibe that mixes memory and modernity. It’s not just a makeup drop; it’s storytelling through beauty.

For lovers of drama and a bit of sparkle, this campaign delivers — proving once again that holiday collections can still surprise, enchant, and define mood.