Kaia Gerber Begins a New Beauty Era as NARS’ Global Ambassador

Kaia Gerber is the new global ambassador for NARS, debuting a polished beauty look that blends modern glow with classic style.

Kaia Gerber has officially entered a new chapter in her career, and it’s all about beauty. The model has been named the global brand ambassador for NARS, a move that feels both natural and deeply personal. Known for her effortless presence and refined sense of style, Gerber brings a quiet confidence that aligns perfectly with the brand’s iconic image.

Her connection to NARS goes back to the very beginning. François Nars was the first photographer she ever worked with, and that early creative trust has evolved into a full-circle moment. In this new campaign, their shared history shows through the imagery, which feels intimate, thoughtful, and rooted in artistry rather than spectacle.

In the press visuals, Gerber’s look is clean and romantic. Her makeup is soft and luminous, with glowing skin, subtle definition around the eyes, and a natural lip that keeps the focus on freshness. Her hair is worn sleek and smooth, framing her face without distraction. She finishes the look with a pale pink halter-style scarf tied into a delicate bow at the neck, adding a touch of vintage charm that feels timeless and distinctly NARS.

François Nars described the collaboration as a return to the era of original icons, highlighting Gerber’s comfort in front of the camera and her appreciation for makeup, hair, and fashion as forms of expression. For Gerber, the role carries emotional weight. Becoming the global face of NARS is not just a career milestone, but a meaningful continuation of a creative relationship built on trust.

The announcement arrives during a strong run for Gerber, who recently appeared in a Mango campaign as well. Moving seamlessly between fashion and beauty, she continues to prove her versatility while maintaining a grounded, modern elegance.