Dua Lipa Sweetens Things Up in YSL Beauty’s Libre Berry Crush Campaign

Dua Lipa is back with YSL Beauty, and this time the mood is playful, glossy, and just a little bit indulgent. The pop star fronts the new Libre Berry Crush campaign, bringing a softer, more suggestive energy to the fragrance family without losing its signature edge.

Shot as a cinematic film by director Diane Kunst, the campaign leans into the female gaze, favoring intimacy over spectacle. Dua moves through the frames with quiet confidence, styled to feel relaxed yet intentional. Her look stays clean and modern, with bare skin, subtle glow, and styling that lets the scent take center stage rather than overpowering it.

Libre Berry Crush itself marks a shift for the franchise. Master perfumers Anne Flipo and Carlos Benaïm reworked the classic lavender base by folding in juicy raspberry nectar and creamy coconut. The result feels brighter and more immediate, like biting into ripe fruit, while still grounded by Moroccan orange blossom. It is warmer, sweeter, and unmistakably gourmand.

The bottle reflects that sharpened attitude. Designed by Suzanne Dalton, the glass features a crisp, tuxedo-inspired cut with the oversized gold Cassandre logo bent to hug its angular edges. A slanted black cap finishes the design, giving the bottle a sculptural feel that mirrors the confidence of the woman holding it.

With Dua Lipa leading the charge, Libre Berry Crush feels less like a traditional perfume launch and more like a moment. Sugary, bold, and wearable, it is a fresh take on a familiar icon.