JISOO Leads Tommy Hilfiger’s Lunar New Year 2026 Capsule on Vogue Hong Kong

JISOO fronts Tommy Hilfiger’s Lunar New Year 2026 capsule on Vogue Hong Kong, showcasing Modern Prep silhouettes ahead of release.

JISOO steps into 2026 at the intersection of global pop culture and American fashion, fronting Tommy Hilfiger’s Lunar New Year 2026 capsule ahead of its official release. Vogue Hong Kong names the Blackpink star as its January 2026 digital cover star, revealing the collection through a tightly styled editorial that places Modern Prep front and center.

On the cover, JISOO wears a leather baseball jacket layered over a twill mini shirt dress. Knee-high boots sharpen the silhouette, grounding the look in confidence rather than nostalgia. It’s a familiar Tommy Hilfiger formula, but pushed forward. Classic preppy pieces are stripped of excess and worn with clarity, letting proportion and material do the work.

The Lunar New Year capsule builds on this idea throughout the story. Clean lines, controlled color, and heritage references are used with restraint. JISOO’s styling keeps the focus on structure and ease, reinforcing why she feels aligned with the brand. “The timeless preppy silhouette is exactly why I love Tommy Hilfiger,” she says, a statement that mirrors the collection’s intent rather than overshadowing it.

Another key look highlights the capsule’s nautical undercurrent. JISOO appears in an ivory quilted jacket layered over a red-and-white striped knit polo, paired with a black pleated mini skirt and classic loafers. The color story nods to Lunar New Year symbolism without leaning into costume. Red is present, but balanced. White and black anchor the look, keeping it versatile and modern.

Tommy Hilfiger introduces knot motifs throughout the capsule, referencing reunion and connection. Rather than decorative accents, these details are integrated into the construction and graphics of the garments. The result feels intentional and wearable, designed for repeat styling rather than a single moment.

Behind the scenes, the editorial is captured by photographer Yoon Ji Yong, with fashion direction by Iemi Chu. Stylist Choi Ja Young builds each look with precision, while hair by Lee Seon Yeong and makeup by Hwang Hui Jung maintain a clean, polished finish. The production team keeps the environment composed and minimal, allowing the clothing and JISOO’s presence to carry the narrative.

The Vogue Hong Kong cover positions the Lunar New Year 2026 capsule as more than a seasonal drop. It frames the collection as a continuation of Tommy Hilfiger’s Modern Prep evolution, grounded in heritage but styled for now. With JISOO at the forefront, the campaign speaks to a global audience that values clarity, confidence, and timeless design updated with purpose.