Zendaya On Cloudnova Moon sneaker campaign look

Zendaya is stepping deeper into design, and this time it feels personal. After teaming up with On back in June 2024, she’s now co-created her first full collection with the brand, introducing both footwear and apparel that reflect her take on modern, everyday movement.

At the center of it all is the Cloudnova Moon sneaker. The silhouette feels clean and streamlined, but still carries that slightly futuristic edge On is known for. It’s designed to move easily between workouts and daily life, which is exactly the point of the whole collection. Nothing feels overly technical, but everything is built to function.

Working closely with her longtime stylist Law Roach, Zendaya helped shape pieces that don’t just look good on set but actually make sense in real life. Think ribbed tanks and tees that layer easily, half-zip anoraks that feel light but structured, and relaxed pieces like parachute pants, Bermuda shorts, and drawstring midi skirts. The palette stays grounded, letting the textures and cuts do the work.

What makes this launch stand out is the campaign. Directed by Spike Jonze, the film Shape of Dreams places Zendaya inside a surreal “Dream Lab,” where clothing shifts and transforms mid-scene. It’s playful, slightly abstract, and gives you a sense of how the collection was built, not just how it looks.

Zendaya described the process as focusing on pieces that feel effortless but still confident. And that comes through. Nothing here feels forced or overly styled. It’s meant to move with you, whether you’re dressing up or keeping things simple.

This release also builds on her previous work with the brand. If you’ve been following her On journey, it connects naturally with her earlier campaign, Zendaya’s Cloudzone Moon Sneaker Debut for On Fall 2025, which helped shape the direction of this evolving collaboration.

The collection officially launches April 16, 2026, online and in select stores worldwide. It’s a natural next step for Zendaya, and honestly, it looks like she’s just getting started.

On Cloudnova Moon sneaker campaign look

Zendaya and On Drop Co-Created Apparel and Footwear Collection

Zendaya and On Drop Co-Created Apparel and Footwear Collection

Zendaya Launches First On Collaboration with Cloudnova Moon Sneaker