BLACKPINK's Rosé Gives First Look at Apple's New Burgundy iPhone 18 Pro

BLACKPINK's Rosé Shows Off Apple's New iPhone 18 Pro in Burgundy

Apple just wrapped its big September keynote, and BLACKPINK's Rosé wasted no time putting the new hardware to work. Shortly after Apple officially unveiled the iPhone 18 Pro and iPhone 18 Pro Max on September 9, the singer shared a mirror selfie showing off the device's brand-new Burgundy finish, giving fans one of the very first real-world looks at the phone outside Apple's own keynote imagery.

iPhone 18 Pro will be available in four elegant finishes: black, silver, glacier, and burgundy.

The Burgundy colorway is one of the bigger style updates in this year's lineup, joining Black, Silver and the new Glacier finish as the four available options for the Pro models. Apple's been leaning into bolder, more distinctive finishes each year, from Deep Blue to last year's Cosmic Orange, and Burgundy looks to be this generation's headline color, a deep wine-red tone with just enough shimmer to catch the light differently depending on the angle. Both the Pro and Pro Max are powered by Apple's new A20 Pro chip, continuing the yearly performance bump fans have come to expect.

For the photo itself, Rosé kept things casual, snapping the selfie in a mirror while wearing a fitted blue polo with a striped brown necktie knotted loosely at the collar, paired with a plaid teal mini skirt and her hair down in soft blonde waves. It's the kind of off-duty, low-key styling that's become something of a signature for her between BLACKPINK promotions and her own solo work, and it made the tech reveal feel less like an ad and more like a regular update from her own feed.

The post quickly circulated alongside Apple's #ShotoniPhone18Pro tag, positioning Rosé among the first major public figures to showcase the device in the wild. With Apple's keynote also touching on the long-rumored foldable iPhone and a new leadership era under CEO John Ternus, this year's launch cycle has already generated plenty of buzz, and Rosé's early post only added to the momentum.