Adriana Lima Fronts Victoria's Secret's VS Icon Shoppe 2026 Campaign
Adriana Lima, Neelam Gill and Ella Angel front Victoria's Secret's VS Icon Shoppe campaign, a backstage-glam countdown to the Fashion Show.
Victoria's Secret is getting fans ready for the runway. The brand just launched The VS Icon Shoppe, a new campaign that brings show-day excitement to the shop floor weeks before the Fashion Show.
Adriana Lima leads the cast, joined by Neelam Gill and Ella Angel. Lima is a Brazilian supermodel who walked in 18 Victoria's Secret Fashion Shows between 1999 and 2018, and she returned to the runway when the show came back in 2024. Her presence here feels like a full-circle moment.
Photographer Dan Beleiu and stylist Sandy Armeni built the set as a dreamy dressing room that doubles as a playground. Adriana starts in a pink-and-white striped bra with matching briefs, crystal jewelry and black thigh-high socks. She later layers silky striped pajamas over her lingerie, adding sheer pink stockings and fluffy mule heels. A sportier look swaps in an oversized black logo T-shirt with pale pink briefs, garter-style thigh-highs and pointed heels. Statement earrings and scrunchies keep the details playful.
This isn't the first time Adriana and Beleiu have teamed up this year. In July, she fronted the Body by Victoria FlexFactor Balconette campaign, also shot by Beleiu. That launch introduced a balconette bra with memory foam cups and a flexible titanium underwire, designed to give lift that feels weightless.
The props keep the nostalgia going. Striped luggage, beauty cases and piles of signature pink boxes fill the background. Neelam Gill gets her own glossy scene in pale, embellished lingerie surrounded by perfume bottles and sparkly accessories, and Ella Angel appears in the campaign too.
The collection runs from $14.50 to $119.95, so fans can shop the countdown to the show right now. The VS Icon Shoppe is available now, and the Victoria's Secret Fashion Show follows later this month.
If you like bold color, don't miss Victoria's Secret's Joyride Summer 2026 campaign, where Abby Champion and Emeline Hoareau posed in color-fueled lace around a red sports car, photographed by Zoey Grossman.
