Anya Taylor-Joy stars in the Jaeger-LeCoultre Reverso Watch Campaign

Anya Taylor-Joy exudes elegance in Jaeger-LeCoultre's "A New Turn" campaign, showcasing the stunning Reverso Watch - embody timeless sophistication.

Named a brand ambassador for Jaeger-LeCoultre earlier this year, Anya Taylor-Joy goes sophisticated and elegant as she stars in the Jaeger-LeCoultre’s Reverso Watch Campaign. The campaign is presented for the Fall 2022 season, and is called “A New Turn.” Inspired from the concept of The Butterfly Effect, where a seemingly insignificant occurrence can have unanticipated consequences, the set of advertisements has Anya Taylor-Joy wearing the Reverso Duetto Small in pink gold. Photographed against monochromatic backgrounds with natural elements, the Queen's Gambit star looks graceful as she wears a white mini dress that is sleeveless and features a waist tie, keeping the focus on the high-end watch.

I am delighted to represent Jaeger-LeCoultre Reverso in ‘A New Turn.’ In film roles, even subtle changes to the delivery of a line, or the way I look can completely change the character or performance. Life itself is a catalyst. Everything of true substance often begins in a small, quiet moment. - Anya Taylor-Joy