David Yurman Holiday 2022 Campaign starring Scarlett Johansson
Discover David Yurman's glamorous Holiday 2022 Campaign, featuring Scarlett Johansson & Henry Golding, inspired by NYC's iconic Carlyle Hotel.
David Yurman's Holiday 2022 Campaign is nothing short of beautiful and glamorous, and also continues a yearlong partnership with New York’s iconic The Carlyle hotel. The famed Bemelmans Bar of the hotel serves as the backdrop for the Holiday 2022 Campaign that features actors Scarlett Johansson and Henry Golding. David Yurman's Holiday Collection is aptly titled Carlyle, and takes inspiration from the grand hotel itself.
“The Carlyle hotel—from its Art Deco architecture to its past and current patronage—is interwoven with the worlds of art, music, and performance. We wanted this collection to evoke an age when flappers were dancing to jazz riffs, and everything felt like a grand adventure,” says David Yurman.
The Carlyle collection presents a selection of Deco-inspired geometric motifs, bold interlocking links, and full-cut diamond accents. As part of the brand’s continued commitment to supporting its local community, David Yurman will donate 100 percent of net profits from its new rubber bracelet design to the brand’s Unity Fund, which was created in partnership with the Robin Hood Foundation. Robin Hood, as New York City’s largest local poverty-fighting philanthropy, partners with the most impactful organizations and programs across all five boroughs so New Yorkers can build permanent pathways out of poverty.
The brand has also unveiled its award-winning store window displays at the 57th Street flagship and SoHo locations. This holiday season, the David Yurman store displays depict magical winter wonderlands of New York City, and the snow-capped cityscapes and night scenes are highlighted with atmospheric watercolors, paper cutouts, and selenite, a crystalline mineral that adds icy accents. Video screens also highlight winter inspired animations of Ludwig Bemelmans’ drawings of skaters in Central Park.
The David Yurman Holiday 2022 Campaign highlights all its new designs, with the actors looking gorgeous. Scarlett Johansson is a beautiful sight, having also starred in the brand's Come Closer Campaign 2022.




