H&M Spring 2023 Campaign

Known for its trendy chic fashion styles, H&M has unveiled its Spring 2023 collection, the campaign of which sets the tone for the upcoming season. Starring a cast of models, including Mica Arganaraz, Paloma Elsesser, Amelia Gray Hamlin, and Rebecca Leigh Longendyke, the photoshoot is lensed amidst the picturesque and beautiful scenery of the fictional Isla Hennes. Vibrant and chic, the brand's latest collection offers a selection of playful ensembles, that range from 1970s-inspired neo-folk looks featuring intricate embroidery. The designs also include smart striped patterns paired with ruffled embellished tops and a tropical plant-printed babydoll dress. Fresh off the Spring Studio 2023 Collection, H&M's new line is the perfect blend of fun and polished.

H&M’s Spring 2023 collection also offers interchangeable styles that are created using elevated fabrics at an affordable price. Divided into Pre-Spring and Spring launches, each brings forth four unique themes, which go on about fashion’s transformative power on Isla Hennes.

At H&M, we see identity as a spectrum of possibilities. We hope this collection encourages our customers to travel through different aesthetics and that they’re as inspirited by the elevated and eclectic pieces as we are. - Eliana Masgalos, Concept Designer

The H&M Pre-Spring collection launches on March 9th, followed by the highly anticipated Spring line on March 30th, available both online and in stores.