The 6 Best Fashion Campaigns of 2025

From Bella Hadid to Zendaya, these were the six fashion campaigns of 2025 that shaped trends and sparked conversation.

As 2025 draws to a close, many of us take this opportunity to reflect on personal growth, favorite moments, and the challenges we faced. In fashion, however, we look back at the campaigns and celebrity moments that truly defined the year. Each to their own, we say, but some visuals stayed with us long after the billboards came down.

Every fashion year is shaped by its it-brands, designers, and runway moments. Yet in between the shows and trends are the campaigns that really got people talking. From unexpected celebrity casting to playful nostalgia and bold creative risks, 2025 delivered some standout moments worth revisiting.

Across the strongest campaigns this year, one theme stood out: confidence without over-polish. Whether shot in vibrant commercial settings, raw studio backdrops, or sun-drenched outdoor locations, the imagery leaned into personality over perfection.

Denim made a major comeback, styled in fitted silhouettes that nodded to early 2000s energy. Campaign styling favored strong poses, minimal layering, and statement accessories, letting the clothes speak for themselves. Beauty followed suit, with slicked-back hair, glowing skin, and a less-is-more approach that felt modern and wearable.

Read on for our list of the 6 best fashion campaigns of 2025.

1. Bella Hadid x Miss Sixty

When nostalgic denim brand Miss Sixty returned in March, it immediately felt like a moment. Bella Hadid fronted the Spring/Summer 2025 campaign in a playful, Y2K-inspired shoot set inside a retro supermarket. The denim-heavy looks featured halter cuts, body-hugging seams, and low-rise styling that leaned into early-2000s confidence. It was fun, self-aware, and exactly what a comeback campaign should be.

2. Pete Davidson x Reformation

Reformation’s Valentine’s Day campaign flipped expectations by casting Pete Davidson as its so-called official boyfriend. The styling was intentionally relaxed, featuring clean tailoring, neutral tones, and an anti-glossy feel that matched the brand’s personality. It was witty, surprising, and impossible not to talk about.

3. Jennie x Jean Paul Gaultier

Jennie’s Pre-Fall 2025 campaign for Jean Paul Gaultier leaned into drama and performance. Sculpted silhouettes, sheer layers, and corset-inspired designs reflected the brand’s theatrical roots. Styled with precision and confidence, the campaign positioned Jennie as both muse and modern showgirl.

4. Miley Cyrus x Maison Margiela

Maison Margiela made history in 2025 by fronting its first-ever celebrity campaign. Featuring Miley Cyrus, the Fall/Winter visuals embraced raw emotion, sharp tailoring, and stripped-back styling. The contrast between Margiela’s long-standing anonymity and Miley’s bold presence made the campaign feel like a turning point.

5. Zendaya x Louis Vuitton x Murakami

Louis Vuitton kicked off 2025 by reviving its iconic collaboration with Takashi Murakami. Zendaya led the campaign, showcasing colorful City Bags, playful accessories, and bold prints. Released in two drops, the campaign balanced nostalgia with modern styling and felt expansive without being overwhelming.

6. Havaianas x Gigi Hadid

Flip-flops officially returned to fashion conversations in 2025, thanks in part to Gigi Hadid. As the new global ambassador for Havaianas, she brought effortless beach energy to the campaign. Styled simply with sun-kissed beauty and relaxed silhouettes, the visuals reminded everyone why casual footwear belongs beyond the beach.

Looking Back and Ahead

Last year’s standout moments, highlighted in the 2024 best fashion campaigns roundup on MyFaceHunter, set the stage for what followed. Meanwhile, Lunar New Year 2025 campaigns brought a different kind of storytelling, blending cultural symbolism with luxury design and gift-focused collections.

Together, these moments show how fashion campaigns continue to evolve. Less about perfection, more about presence. Less about hype, more about lasting impact.

As 2025 closes out, these six campaigns stand as a snapshot of where fashion was, and where it is headed next.